Fashion Marketing

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing.The purpose of fashion marketing is to understand the needs of consumers and to orientate both…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

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Clare Harris, Donna Watts, Karen Edwards
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

Erscheint bald

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Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi
Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

lieferbar in mind. 4 Wochen

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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The Incomplete Vol. 2

Creative collaborations have become one of the most influential forces shaping modern design and marketing, from fashion runways to retail shelves. No longer confined to individual industries, partnership…

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Mary Portas
I Shop, Therefore I Am

A WATERSTONES BEST ENTERTAINMENT BOOK OF 2025'A riot' - The Times 'Absolutely irresistible' - Joanna Lumley 'I couldn't put it down!' - Michelle Ogundehin 'Entertaining and energetic' - StylistChronicling…

sofort lieferbar

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Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

lieferbar ab 24.2.2026.

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Amanda Cosco
Electric Runway

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industryWritten by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of…

lieferbar innerhalb 1-2 Wochen

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Gen Z's Fashion Revolution

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability f…

lieferbar innerhalb 2-3 Wochen

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Fashion for the Common Good

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the…

lieferbar innerhalb 2-3 Wochen

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Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoin…

lieferbar innerhalb 2-3 Wochen

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The Palgrave Handbook of Sustainability in Fashion

The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that …

lieferbar innerhalb 2-3 Wochen

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Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar ab 5.5.2026.

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Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar innerhalb 1-2 Wochen

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Sonny Vaccaro, Armen Keteyian
Legends and Soles

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Ar…

lieferbar innerhalb 1-2 Wochen

Buch